If you decide against going with an ecommerce platform like Shopify or BigCommerce there’s always WordPress to check out. WordPress is of course a blogging and content management platform that due to a lot of open-source development has the ability to turn into just about anything. This is why many WordPress plugins and themes (templates) have emerged in recent years from major developers in the WordPress community. While I don’t think these solutions trump any complete ecommerce solutions such as those previously mentioned it can still work for a website that’s looking to just sell a few things within their store and don’t need fancy tools. Check out some of the best ecommerce plugins for WordPress below updated regularly.
One of the original and most popular plugins for Ecommerce this plugin covers all of the basics while still allowing customization. WP e-Commerce includes payment gateways, marketing, SEO, shipping options, and more. It may not be best for a beginner due to not having themes included but you can completely customize the CSS and HTML which is key for store owners who like to do everything from scratch.
MarketPress is a free plugin in the WordPress plugin directory that helps turn your WordPress into a simple but powerful online store. It has all of the regular features you would expect but also includes the compatability with BuddyPress and WPMU to have Etsy style stores on your site if you’re wanting to go down that path. So whether you need a complete shopping cart solution with taxes and shipping built-in or more unique features like Amazon comparisons for out of stock products they’ve got you covered.
The plugin from the popular Woo Themes company that can turn any WordPress platform into an enterprise-level online store. The plugin offers payment gateway integration, marketing tools, reporting tools, and just about everything else you could think of. The plugin is free but Woo Themes offers numerous premium templates to give your store the professional look.
Market Theme is actually a WordPress theme with a few plugins built-in that can turn your WordPress CMS into a full ecommerce solution. It has payment gateways, promotion options such as sale pricing and coupons, multiple image upload, easy product management, and point-and-click customization. The plugin and theme is currently priced at around $55.
Other Plugins You May Need:
WordPress SEO by Yoast
A few of the plugins are a complete solution to build an online store including SEO but if not then you need to check out WordPress SEO by Yoast. This plugin covers every aspect you need to get your website ranking well in the search engines by making your your title shows up, descriptions, 301 redirects, index/no index options, and much more. Essentially all of your SEO basics are covered in this one plugin.
W3 Total Cache
While many of these plugins are great for a small store that doesn’t sell very many products or doesn’t do high volume but I would stay away from trying to use WordPress for larger stores. If you’re an online store that does decent volume or simply has higher levels or traffic and greater needs then I would opt for a solution that’s built just for sales. In the future you’re going to want more advanced tools and the limitations of WordPress as an ecommerce solution will probably start appearing. So check out these plugins and test them out to see if they’re a fit for what you’re wanting to do. If you know of any other great plugins for WordPress then leave them below. If we get enough response about a plugin we will add it to the list above.